About us
The company powered by permissioned purchase data.
Founded on Proof. Focused on Performance.
Our
Story
Actual™ is the Permissioned Purchase Data Platform.
We built the world’s most accurate receipt-scanning technology—then kept going.
Founded in 2018, we started with a single obsession: capture what’s real. Today, we process over one billion receipts per year across grocery, fuel, convenience, mass merchandise, pharmacy, and e-commerce—powering the largest consumer platforms in North America and Europe.
In a world of data presumptions, we focus on proof. We turn permissioned purchase data into intelligence, and intelligence into revenue—insights that inform, audiences you can activate, and value you can measure.
Act on what’s Actual.
Our leaders
Eric Stein
CEO
Graham Phillips
Chief Growth Officer
Kevin Riley
VP Product
Andrea Parisi
VP Customer Success
Chad Wood
VP Ops & Strategy
Tarek Tantawy
VP Account Mgmt
Austin Kueckelhan
Head of Monetization
Andrew Abrahm
Head of Platform Partnerships and Sales
Dino Vizinger
DevOps Team Lead
Turn permissioned purchase
data into profit.
Reach out to discover how you can realize actual value from purchase data today.